Kwabena Frimpong is an Assistant Professor in Marketing at King Fahd University of Petroleum and Minerals, College of Industrial Management. Kwabena holds a PhD in Services Marketing (2005) and M.Sc. in International Marketing, all from the University of Strathclyde Business School, Glasgow, UK. He obtained a First Class in B.Sc. Administration from the University of Ghana Business School. He is also an alumnus of the prestigious IESE Business School, Barcelona, Spain.
His teaching interests are in Services Marketing, Marketing Research, Marketing Communications and International Marketing. He has previously tutored and taught in Strathclyde Business School (UK) and GIMPA Business School (Ghana). His research interests are in service quality/performance, customer satisfaction, corporate social responsibility, and brand management. He has published in reputed journals like Journal of Services Marketing, Journal of Services Management, International Journal of Business Studies, Services Marketing Quarterly, Emerald Emerging Market Case Bank and in many international conference proceedings.
Prior to taking a full-time academic appointment in 2010, Kwabena was a Vice President at a leading investment bank in Ghana, Databank. He has also consulted for reputable organizations such as AABS Agribusiness Consortium, Bankseta South Africa, African Water Association, Technoserve Ghana, Total Oil Ghana, Stanbic Ghana Limited, Ghana Shippers Council, Omega Capital and Gold Fields Ghana on marketing and service delivery issues. He currently serves on the board of Kesinor Micro Finance in Ghana.
PhD in Services Marketing, University of Strathclyde Business School, Glasgow/UK,
M.Sc, International Marketing, University of Strathclyde Business School, Glasgow/UK
B.Sc, Administration, University of Ghana Business School, Accra/Ghana
Frimpong, K., (2014), Wooing Fans Back into Ghana Stadia In the Wake of Globalization of Football, Emerald Emerging Markets Case Studies, Vol 4, 1-17.
Frimpong, K. (2014), Service Orientation in Delivery Perspectives from Employees, Customers and Managers, Services Marketing Quarterly, 35:54 67.
Frimpong, K. and Wilson, A. (2013), Relative Importance of Satisfaction Dimensions on Service Performance, A Developing Country Context, Journal of Services Management, Vol. 24 No.4, pp.401-419 (ISI Listed, 2011 Impact Factor: 1.864, as of July, 2010).
Area of specialization:
Corporate social responsibility