Kwabena Frimpong is a Marketing and International Business Scholar. He joined King Fahd University in August, 2014. Dr Frimpong holds a PhD in Services Marketing and M.Sc. in International Marketing, all from the University of Strathclyde Business School, Glasgow, UK. He obtained a First Class in B.Sc. Administration from the University of Ghana Business School. He is also an alumnus of the prestigious IESE Business School, Barcelona, Spain.
Kwabena’s teaching interests are in Services Marketing, Marketing Research, Strategic/Business Marketing, Marketing Communications and International Marketing. He has previously tutored and taught in Strathclyde Business School (UK) and GIMPA Business School (Ghana). His research interests are in Service Delivery/Performance, Service Innovations, and Internationalization. He has published in reputed journals like Journal of Business Research, Journal of Services Marketing, Journal of Services Management, International Journal of Business Studies, Services Marketing Quarterly, Emerald Emerging Market Case Bank and in many international conference proceedings.
Prior to taking a full-time academic appointment in 2010, Kwabena was a Vice President at a leading investment bank in Ghana, Databank. He has also consulted for reputable organizations such as AABS Agribusiness Consortium, Bankseta South Africa, African Water Association, Technoserve Ghana, Total Oil Ghana, Stanbic Ghana Limited, Ghana Shippers Council, Omega Capital and Gold Fields Ghana on marketing and service delivery issues. He is a member of the Scientific Committee, the Saudi Non-Profit Center at KFUPM, and also serves on the board of Kesinor Micro Finance in Ghana.
PhD in Services Marketing, University of Strathclyde Business School, Glasgow/UK,
M.Sc, International Marketing, University of Strathclyde Business School, Glasgow/UK
B.Sc, Administration, University of Ghana Business School, Accra/Ghana
Adomako, S., Opoku, R. and Frimpong, K. (2018, Upcoming), “Entrepreneurs’ improvisational behavior and new venture performance: institutional and firm-level contingencies “, Journal of Business Research, 83, 10-18. https://doi.org/10.1016/j.jbusres.2017.10.006
Adomako, S., Opoku, R. and Frimpong, K. (2017), “The moderating influence of competitive intensity on the relationship between CEOs’ regulatory foci and SME internationalization”, Journal of International Management. Vol. 23, Issue 3, September 2017, pp. 268-278.
Spio, A. E., Frimpong, K., and Akotia, M. (2015).”Branding Ghana: An imperative for country development”, pp. 379-395, Chapter 17, in Positioning Ghana – Challenges and Innovations, Edited by Nana Araba Apt, IFRA. Ibadan. ISBN 978 978 921 092 3
Frimpong, K., (2014), “Wooing Fans Back into Ghana Stadia – In the Wake of Globalization of Football, Emerald Emerging Markets Case Studies”, Vol. 4, 1-17.
Frimpong, K. (2014), “Service Orientation in Delivery – Perspectives from Employees, Customers and Managers”, Services Marketing Quarterly, 35:54–67.
Frimpong, K. and Wilson, A. (2013), “Relative Importance of Satisfaction Dimensions on Service Performance – A Developing Country Context”, Journal of Services Management, Vol. 24 No.4, pp.401-419
Area of specialization
Service delivery/performance, Internationalization, Brand Management and Innovation adoption