Professor Nelson Oly Ndubisi has research interest in Marketing, Entrepreneurship & SMEs, and Internationalization of Firms. Previously he has held professor of marketing, professor and chair of entrepreneurship, and research director positions in leading Australia, UK and Malaysia universities. He has been a visiting professor and presented guest lectures in a number of universities across Americas, Africa, Asia, Australasia and Europe. Oly has bagged many awards for research excellence and innovation in teaching and learning. He has been recognized as Australia and New Zealandâ€™s 3rd most downloaded marketing scholar and author of 2nd most downloaded marketing article by Emerald, UK. His research has been represented in some 200 publications including 4 books, 4 e-books and numerous international journal articles. He has served as editor and sits on the editorial boards of journals in Marketing, Entrepreneurship and IS. He has received over $1million in research grants from international and regional grant bodies and agencies.
Prof Ndubisi has been listed in Who’s Who in the World, Who’s Who in Business and Finance, and Who’s Who in Asia since 2009 by Marquis Who’s Who, USA. A very experienced consultant, he has consulted many organizations and governments, and has been granted audience by Presidents and Prime Ministers of a few countries where he has advised on policy issues and strategies for developing entrepreneurship and the small business sector, as well as the application of relationship marketing in political and social marketing. His opinion is often sought after by the media on policy and strategy issues relating to entrepreneurship and marketing strategy. He has supervised several doctoral and master theses to successful completion. He has served as keynote speaker in a number of international academic and practitioner conferences, and convened and co-chaired special track at the AMA Summer Educator’s Conference.
PhD (Entrepreneurship) – Multimedia University, Malaysia
Ndubisi, N.O. and Nwankwo, S. (2013). Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes, IGI Global, USA.
Ndubisi, N.O. (2008). International Business, Theory & Strategy, Large and Small Business Perspectives. Arah Publications, Malaysia.
Ndubisi, N.O. (2008). SMEs in the Pacific Rim. Arah Publications, Malaysia.
Ndubisi, N.O. and Salleh, A.S. (2006). SME: Malaysian and Global Perspectives, Pearson-Prentice Hall.
Ndubisi, N.O., Wirtz, J. and Ehret, M. (in press), Relational Governance Mechanisms and Uncertainties in Nonownership Services, Psychology & Marketing.
Matanda, M.J., Ndubisi, N.O. and Jie, F. (2016), Effects of Relational Capabilities and Power Asymmetry on Innovativeness and Flexibility of Sub-Sahara Africa Small Exporting Firms, Journal of Small Business Management, 54(1), 118-138
Ndubisi, N.O. and Nataraajan, R. (2016), Marketing Relationships in the New Millennium B2B Sector, Psychology & Marketing, 33(4), 227-231.
Ndubisi, N.O., Capel, C.M. and Ndubisi, G.C., (2015), Innovation Strategy and Quality Performance of International Technology Ventures: The Moderating Effect of Structural Autonomy, Journal of Service Management, 26(4), 548-564.
Ndubisi, N.O. and Ali, S.H. (2015), Managing Service Consumer Behaviour and Relationship Dynamics in Asia, in Kaufmann, H.R. (Ed.), Handbook of Research on Managing and Influencing Consumer Behavior, Â IGI Global, USA, 493-505.
Ndubisi, N.O. and Nataraajan, R., (2015), Internationalization and International Service Management, Journal of Service Management, 26(4), 539-547.
Nair, S.R. and Ndubisi, N.O. (2015), Entrepreneurial Values, Environmental Marketing and Customer Satisfaction, in Information Resources Management Association USA (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools and Applications, IGI Global, USA, 652-665.
Al-Jabri, I.M., Sohail, M.S. and Ndubisi, N.O. (2015), Understanding the Usage of Global Social Networking Sites by Arabs through the Lens of Uses and Gratifications Theory, Journal of Service Management, 26(4), 662-680.
Ndubisi, N.O., Nataraajan, R. and Lai, R. (2014), Customer Perception and Response to Ethical Norms in Legal Service Marketing, Journal of Business Research, 67(3), 369-377.
Ndubisi, N.O. (2014), Consumer Mindfulness and Marketing Implications, Psychology & Marketing, 31(4), 237-250.
Ndubisi, N.O. and Agarwal, J. (2014), Quality Performance of SMEs in a Developing Economy: Direct and Indirect Effects of Service Innovation and Entrepreneurial Orientation, Journal of Business and Industrial Marketing, 29(6), 454-468.
Ndubisi, N.O. and Nataraajan. R. and Chew, J. (2014), Ethical Ideologies, Perceived Gambling Value and Gambling Commitment: An Asian Perspective, Journal of Business Research, 67(2), 128-135.
Ndubisi, N.O. (2014), Entrepreneurship and Service Innovation, Journal of Business and Industrial Marketing, 29(6), 449-453.
Matanda M.J. and Ndubisi, N.O. (2013), Internal Marketing, Internal Branding and Organizational Outcomes: The Moderating Role of Perceived Goal Congruence, Journal of Marketing Management, 29(9/10), 1030-1055.
Ndubisi, N.O. (2013), Role of Gender in Conflict Handling in the Context of Outsourcing Service Marketing, Psychology & Marketing, 30(1), 26-35.
Ndubisi, N.O. and Malhotra, N.K., Miller, G. (2013), Customer Reactions to Conflict Management: A Review and Empirical Evidence from Two Service Industries, Review of Marketing Research, 10, 63-96.
Ndubisi, N.O. (2012), Mindfulness, Reliability, Pre-emptive Conflict Handling, Customer Orientation and Outcomes in Malaysiaâ€™s Healthcare Sector, Journal of Business Research, 65(4), 537-546.
Ndubisi, N.O. and Matanda, M.J. (2011), Industrial Marketing Strategy and B2B Management by SMEs, Industrial Marketing Management, 40(3), 334-335.
Ndubisi, N.O., Malhotra, N.K. and Chan, K.W. (2011), Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis from an Asian Perspective, in Jagdish N. Sheth (Ed.), Legends in Marketing, 4, SAGE Publications, Thousand Oaks, CA, 173-191.
Nasution, H., Mavondo, F., Matanda, M. and Ndubisi, N.O. (2011), Entrepreneurship, Market Orientation, Learning Orientation and HRP as Antecedents to Innovation and Customer Value, Industrial Marketing Management, 40(3), 336-345.
Malhotra, N.K. Ndubisi, N.O. and Agarwal, J. (2011), Public versus Private Complaint Behaviour and Customer Defection in Malaysia: Appraising the role of moderating factors, in Jagdish N. Sheth (Ed.), Legends in Marketing, 5, SAGE Publications, Thousand Oaks, CA, 88-112.
Ndubisi, N.O. (2011), Conflict Handling, Trust and Commitment in Outsourcing Relationship: A Chinese and Indian Study, Industrial Marketing Management, 40(1), 109-117.
Areas of specialization
(1) Marketing: Marketing Strategy; Services Marketing/Innovation; B2B Marketing Relationships; Social and Environmental Marketing; Mindful Marketing & Consumption.
(2) Entrepreneurship & SMEs: Entrepreneurship & Innovation; Entrepreneurial Marketing; Indigenous Entrepreneurship; SMEs and ICT Adoption; Internationalization of Small Firms; Women in Business.