PhD in Marketing, 2005. Southern Illinois University
Area of specialization
Consumer Behavior and Customer Relation Management
Sohail, S. M and Al-Shuridah, O, 2015, Product Modularity and Its Impact on Competitive Performance: An Investigation of the Mediating Effects of Integration Strategies, Asian Journal of Business Research, 5(1), 86-107.
Songpol Kulviwat, Gordon C. Bruner II, and Obaid Al-Shuridah, 2009, The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption, Journal of Business Research, 62(7), 706-712.